Case Study - Marketing Debuts Innovation

About the Programme

Marketing Debuts had a simple aim: To get more people from diverse backgrounds into the creative industry. Too many young people miss out on opportunities in our sector because they don’t have a degree, a contact in the industry or the circumstances that allow for working for free.

Assessment: Leveraging the £3,000 government bonus for hiring apprentices, we advertised, assessed and hired 45 young people. No specific educational background was required.

 

The programme: 13 month apprenticeship Associate Project Manager and Digital Community Manager Additional 2 week employability bootcamp Additional networking session for all learners Employer information sessions

“Really practical – love the case studies. Not too much info as well so it was easy to digest.
I really enjoyed the programme. I liked the Bootcamp and meeting apprentices. I also liked the monthly workshops – good to get together.
This was my first 9-5 job and I enjoyed doing different things in the role – creating content, admin, working with people.”
Jasmine. Digital Community Manager Learner.

The Impact of our Programme

43 young people from diverse backgrounds hired by 24 creative agencies

94 % Multicultural learners and 40% male

Educational background ranged from 2 GCSEs to Degree level

14 Learners were offered full time positions after the programme completed

2 Multicultural Apprenticeship award winners

1 Employer Diversity award

The Opportunity Guide

If you want to find out more about the apprenticeship opportunity or if you are creating an apprenticeship strategy download our guide

Download the Opportunity Global Guide

Please fill in the form below and then click ‘Download the guide’.
You will be sent an email with a link to access the guide.